Compared to the event in previous year, the number of registrants increased 3X. The event registration page allowed language selection by the registrants. The marketing promotions on WeChat directly brought traffic to the registration page which encountered no more failure but faster loading and accessibility to foster higher registration rate.
Clarion Event team could monitor the ticket selling status, registration number and other event related statistics whenever they needed on the management platform with no geographical limitation of platform accessibility.
The event team eliminated the pain of the manual processes of issuing and distributing Fapiao to comply with the China tax regulation via the e-Fapiao solution. Registrants were given the option to request for Fapiao during their registration online and they would receive their Fapiao accordingly via automation once registration is successfully done. Overall, this saved the after-sales support team’s efforts allowing them to prepare on other parts of the event.